"Jewellery is an embodiment of my thought, a wearable form of art that expresses emotions for passion, places, and people..."

Juefang Yang


After graduating from the Royal College of Art ( RCA ) with a Master’s degree in Jewellery and Metal Work, jewellery designer Juefang Yang trained as a gemologist at the Gemological Institute of America ( GIA ). Now based in London, she oversees a growing innovative fine jewellery brand specialising in bespoke services.

A master of innovation, Juefang seamlessly combines old traditions with new aesthetics and cutting edge technology. Working closely alongside the most skilled craftsmen to realise her groundbreaking point of view, Juefang creates one-of-a-kind timeless new classic. Her work challenges the use of materials and techniques to encourage a shift in perception - reimagining an object’s form and function to create new narratives. 

Celebrating the Old, joining with the new. With great respect to traditional craftsmanship, Juefang works closely with a professional jade carving training base in Yunnan, China, comprises solely of people with disabilities, to support the employability of this demographic and help passing down the fading ancient techniques.

In her CONNECT collection, solid blocks of jadeite are painstakingly selected for perfect quality and colour, and hand carved into soft chains with the highest level of skills. Hand carved jade chain connecting to 3D printed gold links, materials flow together like our modern interconnected world. Skills of the past linking to the technology of today. Juefang's creation is not only a "west meets east", but also a conversation between the past and the present.



2020           Diamond Foundation Course, De Beers Group

2019-2020  Setting out, The Goldsmiths’ Centre

2018           Graduate Gemologist, Gemological Institute of America

2015-2017  MA Jewellery And Metal, Royal College of Art

2012-2015  BA (Hons) Fashion Jewellery, London College of Fashion

Work Experiences

2019-Present  Founder & Designer at JUEFANG YANG LIMITED

2017-2018  Head designer at iDeserve Diamond & Design 

2017-2019  Visiting Lecturer at Hart.vip and Mxsyzen.com 

2017  Designer assistant with Beau Han Xu 

2017  Showcasing at Show RCA Graduate Exhibition at the Woo Building 

2016  Showcasing at Garden of Delight exhibition at the Kensington galleries 

2015  Showcasing at London College of Fashion Press Exhibition

For bespoke pieces or general questions please send us a message and we will get back to you.